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Know your exact number before you list.

Stack platform fees, add production costs, and see true profit — or work backwards from your target earnings to get the perfect listing price.

Stack multiple fees (e.g. Etsy + Stripe payment processing)
Compare all platforms side-by-side instantly
Reverse price: enter target profit → get list price
Includes cost of goods for true net profit
Margin Calculator
Fees verified May 2026 Free
$
$
Fee Layers
Etsy Txn 6.5% Etsy Payments 3%+$0.25 Stripe 2.9%+$0.30 Gumroad 10% LemonSqueezy 5%+$0.50 PayPal 3.49%+$0.49
Sale Price $49.00
Platform Fee$0.00
Net Profit $49.00
↑ 100.0% margin

Compare all platforms at once.

Enter one price and see exactly what you pocket on every marketplace — side by side.

$
$
Stripe
2.9%+$0.30
Sale price$49.00
Fees (2.9% + $0.30)-$1.72
Profit$47.28
96.5% margin — verified May 2026
PayPal
3.49%+$0.49
Sale price$49.00
Fees (3.49% + $0.49)-$2.20
Profit$46.80
95.5% margin — verified May 2026
LemonSqueezy
5%+$0.50
Sale price$49.00
Fees (5% + $0.50)-$2.95
Profit$46.05
94.0% margin — verified May 2026
Etsy (transaction fee only)
6.5%
Sale price$49.00
Fees (6.5% transaction fee)-$3.19
Profit$45.81
93.5% margin — verified May 2026
Gumroad
10%
Sale price$49.00
Fees (10% flat fee)-$4.90
Profit$44.10
90.0% margin — verified May 2026
Etsy + Payments
6.5% + 3%+$0.25
Sale price$49.00
Fees (6.5% txn + 3% + $0.25)-$4.91
Profit$44.09
90.0% margin — verified May 2026

Three steps to price with confidence.

01
Stack your fees

Every platform charges multiple fees — a transaction fee, a payment processing fee, and sometimes a listing fee on top. Most sellers only account for one and wonder why their profits are lower than expected. Profit Pro lets you add every fee layer that applies so the final number is completely accurate. Use the quick-add chips for Etsy, Stripe, Gumroad, LemonSqueezy, and PayPal, or enter any custom fee percentage and flat rate manually.

02
Enter your target

Most pricing tools tell you what you'll earn from a given price. Profit Pro also works in reverse. Switch to "Find List Price" mode and enter exactly how much take-home profit you need — say, $20 per sale — and the calculator works backwards through all your stacked fees to tell you the exact listing price to charge. No guessing, no trial and error. This is especially useful when fees are percentage-based and compound across multiple layers.

03
Compare & decide

Not sure which platform to sell on? The platform comparison panel calculates your real net profit across Stripe, Gumroad, Etsy, LemonSqueezy, and PayPal simultaneously, using one sale price and your production costs. Results are ranked from highest to lowest profit so the best option is immediately obvious. Each card shows the exact fee structure, the dollar amount taken in fees, and a direct link to verify the current rates on each platform's pricing page.

A profit calculator built for how digital product sellers actually work.

Most margin calculators assume a single, simple fee. But selling a digital product online almost never works that way. If you sell on Etsy, you pay a transaction fee and a separate payment processing fee. If you use Gumroad or LemonSqueezy, their platform fee stacks on top of whatever payment processor they use. The only way to know your true profit is to account for every layer — and that's exactly what Profit Pro does.

Profit Pro was built for independent creators, freelancers, and small business owners who sell digital products like ebooks, templates, courses, presets, music, and software. It's completely free to use, requires no sign-up, and stores nothing — your numbers stay on your screen.

Why accurate pricing matters more than most sellers realise.

Underpricing is one of the most common mistakes digital product sellers make. It's easy to see a $49 sale and assume you're pocketing close to $49. In reality, after Etsy's 6.5% transaction fee, their 3% payment processing fee, and a $0.25 fixed charge, you're keeping around $43.50 — about 11% less than you expected. Over 100 sales, that's $550 left on the table.

The reverse pricing feature was built specifically to solve this. Instead of guessing and checking, you simply enter the amount you need to take home, and Profit Pro calculates the exact listing price that delivers it after all fees are deducted. Price with precision, not optimism.

Frequently asked questions.

Everything you need to know about calculating profit for digital products.

How do I calculate profit margin for a digital product?
Profit margin is your net profit divided by your sale price, expressed as a percentage. For example, if you sell a product for $50 and keep $35 after fees and costs, your profit margin is 70%. Profit Pro calculates this automatically as you enter your numbers, showing the margin as a colour-coded pill — green for healthy (above 50%), yellow for moderate (20–50%), and red for low (below 20%).
What fees does Etsy charge sellers?
Etsy charges two main fees on each sale: a transaction fee of 6.5% of the sale price (including shipping), and a payment processing fee through Etsy Payments of 3% plus $0.25 per transaction (rates vary by country). There is also a $0.20 listing fee per item, though this is typically small relative to the other fees. Profit Pro includes both the transaction and payments fees as separate preset chips so you can stack them accurately.
What is the difference between profit margin and markup?
Margin and markup both describe profitability but from different perspectives. Profit margin is calculated as profit divided by revenue — it tells you what percentage of each dollar of sales you keep. Markup is calculated as profit divided by cost — it tells you how much you've added on top of your costs. A product that costs $10 and sells for $20 has a 100% markup but only a 50% margin. For digital products with no production cost, the distinction matters less, but it's important when cost of goods is involved.
How does Gumroad's fee structure work?
Gumroad charges a flat 10% fee on every sale. There are no monthly fees and no separate payment processing charge on top — the 10% covers everything. This makes it simple to calculate but relatively expensive compared to alternatives like Stripe (2.9% + $0.30) for higher-priced products. Gumroad becomes more competitive on very low-priced items where Stripe's flat $0.30 charge represents a larger percentage of revenue.
How do I work out what price to charge to hit a profit target?
Switch to "Find List Price" mode in the calculator, add your fee layers, enter your production costs, then type the exact dollar amount you want to take home in the main input field. Profit Pro uses an iterative solver to work backwards through all your stacked fees and return the precise listing price you need to charge. This is particularly useful when dealing with multiple percentage-based fees that compound on each other.
What is a good profit margin for digital products?
Digital products typically have much higher margins than physical products because there's no cost of goods or shipping. A healthy margin for a digital product is generally considered 70% or above. Margins below 50% usually indicate fees are eating too large a share, or the product is underpriced. The best way to improve margin is either to raise your price, switch to a lower-fee platform, or both — use the comparison panel to see which platform gives you the best return at your current price.
How does LemonSqueezy compare to Gumroad for fees?
LemonSqueezy charges 5% plus $0.50 per transaction, while Gumroad charges a flat 10%. LemonSqueezy is cheaper for products priced above $10 — for example, on a $50 sale, LemonSqueezy takes $3.00 versus Gumroad's $5.00. However, on very low-priced products, the $0.50 fixed fee on LemonSqueezy can make it proportionally more expensive. Use the platform comparison panel to see the exact difference at your specific price point.
Can I use this calculator for physical products too?
Yes. Enter your production, materials, or manufacturing cost in the "Cost of Goods" field, then add the relevant platform and payment processing fees as fee layers. The calculator will deduct your costs and all fees to show true net profit. The reverse pricing mode also works for physical products — enter your desired profit margin and it will calculate the required listing price inclusive of all costs and fees.